Jin Oh – Medium

Jin Oh
in
Entrepreneurship Handbook

How Using a Hyper-Local Approach Led to International Success

Based on the incredible growth of Riot Games

4 min readAug 19, 2021

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How Using a Hyper-Local Approach Led to International Success

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Jin Oh
in
Entrepreneurship Handbook

The Secret Ingredient to Riot’s Success

Growing a company takes hard work, time, and dedication, but those are not the only keys to success.

3 min readJul 26, 2021

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The Secret Ingredient to Riot’s Success

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Jin Oh
in
SUPERJUMP

The Heart of Sport

How Riot Games’ LATAM Team partnered with a beloved soccer club

2 min readJul 6, 2021

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The Heart of Sport

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Jin Oh
in
SUPERJUMP

One Region, Many Voices: Riot Games’ Approach to Celebrating Cultures in the Middle East and North…

Including diverse fanbases as a tenet of product marketing

3 min readJul 3, 2021

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One Region, Many Voices: Riot Games’ Approach to Celebrating Cultures in the Middle East and North…

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Jin Oh
in
SUPERJUMP

From Launch to Meme: How a Korean Music Video from Riot Games Gathered Explosive Fandom

Riot is known for making games, but its music and videos often surprise us by garnering explosive fandom, too

2 min readJun 5, 2021

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From Launch to Meme: How a Korean Music Video from Riot Games Gathered Explosive Fandom

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Jin Oh
in
SUPERJUMP

Riot Games’ Animation Gets Bigger and Bolder

When a trailer is more than just a trailer

3 min readJun 2, 2021

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Riot Games’ Animation Gets Bigger and Bolder

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Jin Oh
in
SUPERJUMP

Hyper-Local: Riot Games Connecting With Players Through Culture

How Riot Games’ Japan team put together a locally and culturally resonant music video with mainstream regional artists

2 min readMay 12, 2021

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Hyper-Local: Riot Games Connecting With Players Through Culture

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Jin Oh
in
SUPERJUMP

How Riot Games’ Virtual Band Graced the Cover of ELLE Singapore

Riot Games’ Jin Oh on the company’s successful push into culture and lifestyle

4 min readMay 3, 2021

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How Riot Games’ Virtual Band Graced the Cover of ELLE Singapore

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Jin Oh

From Games to Cultural Experiences: “League of Legends: The Orchestra”

In Worldwide Publishing (WWP) at Riot, we believe that publishing advances player culture. We want gaming to be a lifestyle choice; our…

3 min readApr 5, 2021

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From Games to Cultural Experiences: “League of Legends: The Orchestra”

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Jin Oh

How Riot Games Held a Live-Audience Event — In 2020

It’s hard to think of something that the spread of COVID-19 didn’t upend. Gathering in any sort of crowd was severely restricted; so many…

6 min readMar 22, 2021

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How Riot Games Held a Live-Audience Event — In 2020

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Jin Oh

Jin Oh

President of Worldwide Publishing, Riot Games. LA via Korea, Singapore, the Philippines, and around the US. Proud father of two. Ahri main in League of Legends.

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