Including diverse fanbases as a tenet of product marketing

CREATOR VOICE

Riot is known for making games, but its music and videos often surprise us by garnering explosive fandom, too

CREATOR VOICE

How Riot Games’ Japan team put together a locally and culturally resonant music video with mainstream regional artists

CREATOR VOICE

Riot Games’ Jin Oh on the company’s successful push into culture and lifestyle, amplifying the player experience and engagement with the brand

Jin Oh

President of Worldwide Publishing, Riot Games. LA via Korea, Singapore, the Philippines, and around the US. Proud father of two. Ahri main in League of Legends.

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