From the Former President of Worldwide Publishing — Growing a company takes hard work, time, and dedication, but those are not the only keys to success. Without the customer, there would be no company. When looking at what makes some of the most successful companies thrive, they all have one thing in common — a laser focus on…

How Riot Games’​ LATAM Team partnered with a beloved soccer club — There are a lot of places where players expect to see Riot Games, like esports arenas or streaming platforms. And while we love to meet them there, we also try to meet them where they are already spending their time. …

Including diverse fanbases as a tenet of product marketing — Riot Games is proud to be a global company, but we never want to lose sight of all the differences that the globe contains. While we’ve invested heavily in our regional offices around the world, we know that the very idea of a “region” can paper over cultural, linguistic, and…

Riot is known for making games, but its music and videos often surprise us by garnering explosive fandom, too — We have made a lot of music videos at Riot Games; players joke that we’re really a music company that occasionally makes games. And while we’re always proud of how they come out, sometimes, these things take on a life of their own.

When a trailer is more than just a trailer — Players might be drawn to a game for its tight mechanics, its precise gameplay balance, or its gorgeous world design. We at Riot Games find that players resonate most deeply with expressive characters. Riot’s titles feature rosters of unique heroes, each with their own story, personality, and visual style. …

How Riot Games’ Japan team put together a locally and culturally resonant music video with mainstream regional artists — Going global does not simply mean releasing your games everywhere; it means connecting to your audience around the world organically. The latest in this series from Riot’s President of Worldwide Publishing discusses how the creator of Valorant and League of Legends has been able to do just that.

Riot Games’ Jin Oh on the company’s successful push into culture and lifestyle, amplifying the player experience and engagement with the brand — It shouldn’t come as a surprise that a company called Riot Games makes games. What may surprise you is that we make so much more than just games. In fact, we’ve produced so many albums that some players have joked that we’ve become a music studio. …

In Worldwide Publishing (WWP) at Riot, we believe that publishing advances player culture. We want gaming to be a lifestyle choice; our goals go far beyond simply getting games into the hands of players. One of the most critical paths to achieving this requires we have a true understanding of…

It’s hard to think of something that the spread of COVID-19 didn’t upend. Gathering in any sort of crowd was severely restricted; so many of the cultural events that we all love were canceled. And yet, in September and October of 2020, Riot Games held the League of Legends World…