Jin OhinEntrepreneurship HandbookHow Using a Hyper-Local Approach Led to International SuccessBased on the incredible growth of Riot GamesAug 19, 20212Aug 19, 20212
Jin OhinEntrepreneurship HandbookThe Secret Ingredient to Riot’s SuccessGrowing a company takes hard work, time, and dedication, but those are not the only keys to success.Jul 26, 2021Jul 26, 2021
Jin OhinSUPERJUMPThe Heart of SportHow Riot Games’ LATAM Team partnered with a beloved soccer clubJul 6, 2021Jul 6, 2021
Jin OhinSUPERJUMPOne Region, Many Voices: Riot Games’ Approach to Celebrating Cultures in the Middle East and North…Including diverse fanbases as a tenet of product marketingJul 3, 2021Jul 3, 2021
Jin OhinSUPERJUMPFrom Launch to Meme: How a Korean Music Video from Riot Games Gathered Explosive FandomRiot is known for making games, but its music and videos often surprise us by garnering explosive fandom, tooJun 5, 2021Jun 5, 2021
Jin OhinSUPERJUMPRiot Games’ Animation Gets Bigger and BolderWhen a trailer is more than just a trailerJun 2, 2021Jun 2, 2021
Jin OhinSUPERJUMPHyper-Local: Riot Games Connecting With Players Through CultureHow Riot Games’ Japan team put together a locally and culturally resonant music video with mainstream regional artistsMay 12, 20212May 12, 20212
Jin OhinSUPERJUMPHow Riot Games’ Virtual Band Graced the Cover of ELLE SingaporeRiot Games’ Jin Oh on the company’s successful push into culture and lifestyleMay 3, 20211May 3, 20211
Jin OhFrom Games to Cultural Experiences: “League of Legends: The Orchestra”In Worldwide Publishing (WWP) at Riot, we believe that publishing advances player culture. We want gaming to be a lifestyle choice; our…Apr 5, 2021Apr 5, 2021
Jin OhHow Riot Games Held a Live-Audience Event — In 2020It’s hard to think of something that the spread of COVID-19 didn’t upend. Gathering in any sort of crowd was severely restricted; so many…Mar 22, 2021Mar 22, 2021